Rajesh (2003) examined the challenges of the adaptability of information and communication technologies (ICTs) in developing countries in the context of distance learning. He said that communication technologies had played an important role in democratizing education not only in developed countries, but also in developing countries. The problems related to the growth of ICTs, on which he focused in his study, were political, economic, cultural and technological factors. Humanity`s values are generally fairly stable over long periods of time. However, there are times when values change. There is evidence that in recent decades, the values of Kenyans and Kenyan organizations have changed. The changes are partly due to factors such as pollution, poverty, substance use disorders, population growth and corruption. Companies must operate where a company is located. In fact, organizations, especially large ones, are mini-corporations in their own right. Here we explain some of the factors that make up the external and internal social factors that influence the company and how they affect them. Social factors consider your market as a group of how consumers are likely to behave en masse.

While the sales transaction may remain a direct interaction with an individual customer, the sequence of events leading to that person`s purchase decision begins from a much broader scope. Especially in a rapidly changing and technology-driven retail world, social factors continue to influence your current and future success. The technological environment is an important part of this PESTLE analysis of Kenya. Kenya is known as one of the best innovation hubs in sub-Saharan Africa. The number of social media users is gradually increasing, and mobile financial transaction apps are also becoming more and more popular. When you talk about the social aspects, you focus on social forces. So it can be family, friends, neighbors, colleagues and even the media. All these factors can influence our attitudes, opinions and interests and thus have a direct impact on companies` sales of products and services and on the revenues generated. Returning to our survey results, single women were the second largest group (19%) of respondents (Table 3). Most of them were young graduates who worked in business due to lack of work experience. Others had acquired practical skills through training at institutions of higher learning. Some of them had formed business clubs and partnerships with their former classmates.

Humanity is aging and the elderly population is growing. Policies on ageing need to be reviewed and adapted to take into account today`s new demographic and socio-economic factors. We must all be fully aware of the implications of the role of older persons in society, especially in a world marked by globalization and epidemics such as HIV/AIDS. Recognizing the positive contributions that older persons can make to social development, the Kenyan government has put in place a policy to combat poverty and illiteracy. Steiner, A., & Cleary, J. (2014). What distinguishes resilient businesses? Research on the perception of rural entrepreneurs. Journal of Rural Community Development., 9(3), 1-20. Worldometer (2022) Kenya population, available at: www.worldometers.info/world-population/kenya-population/ (accessed 31 March 2022) World Bank (2021) Kenya`s economy shows resilience….., available at: www.worldbank.org/en/news/press-release/2021/12/14/kenya-s-economy-is-showing-resilience-as-output-rises-above-pre-pandemic-levels-driven-by-a-rebound-in-the-services-sect (accessed 31. March 2022) In light of these findings, we recommend further research on the behaviour, perceptions, and factors that influence the performance and sustainability of women entrepreneurs in rural areas.

The socio-cultural challenges faced by women in rural areas need to be further explored. In order to empower rural women to expand their business opportunities, chamas can play an important role in the future. When such an environment is created by a company in which a company operates and operates, it is called an external social environment. In another case, if a company operates in a multicultural society, the external social environment becomes even more complicated because the environment consists of different subpopulations, each with its own unique values and customs that constitute the social environmental factors that affect the company. This support from the husband does not mean financial support. Respondents who had spousal support reported that it was not possible for their husbands to finance their business because their husbands were already burdened with household expenses. During our field visits, we also observed that women entrepreneurs were generally discouraged from doing business when they asked their husbands for money. As human beings, we are shaped by these factors and our behavior, even our attitude toward what we buy, is influenced by them. Here is a good example.

In the UK, people`s attitudes towards nutrition and health are changing. Because of this shift in behavior, companies that have invested in fitness and organic food have seen massive growth. I`ve added a few examples of how well-known companies use analytics. Read below about the impact of social change on PepsiCo and Nokia. In general, scientists have studied the relationship between entrepreneurship and gender from two angles. One of them studied how gender affects entrepreneurial processes and social legitimacy (Singh et al.